Even when away from public eyes, ethical and personal privacy concerns should remain a priority for global media planners and the brands they represent.

Google's Topics API, a similar solution with improved privacy protection definitely takes a different approach to privacy concerns, however, there is still room to doubt its success.

With the death of the third-party cookie approaching so swiftly, how can brands find their way in this new world?

Ghostwritten article for bank

Ghostwritten Business Article

Paid subscription models have grown ever more attractive to digital media over recent years and this approach has offered numerous benefits to cash-strapped publications. With the decline of ad revenues and uncertainty in the market during the COVID-19 pandemic, user-generated revenues have gone from aspirational to essential for a lot more publishers. And along with subscriptions, of course, comes the need for a paywall.

Auschwitz-Birkenau is the world’s largest Jewish, Polish and Roma cemetery. This is neither rhetoric nor poetry. For centuries, the earth will continue to hide here the ashes from the crematoria and bits of unburnt bones. It will be saturated with human blood and fat. Literally. That’s how one should see it. This is how it should be remembered. Precisely so – until it hurts. Without cheap slogans and ritual moralizing. We constantly have to make an effort to look deep into the heart of darkness

If you’re quiet by nature, then it’s only natural you might feel a…

This pattern can be seen beyond the eCommerce industry as recurring customers prove their worth over and over again. Of course, despite their value, this loyal customer base is not always being correctly targeted as a 2019 survey by the International News Media Association (INMA) discovered. According to their report, 59% of publishing companies spend much less on engagement than on acquisition, and publishers will spend 25% more on winning over new customers than on retaining current ones.

The definition of cheese — milk that is processed by coagulation of the milk protein casein in many different flavors, textures, and forms— reads like an argument between an old married couple — both agree they don’t see eye to eye, but they’re also not sure they’re arguing about the same thing. Actually, according to the incredibly vague definition above, it seems like the sort of bureaucratic nightmare that even the suits in Brussels would dare not sniff, although we are pretty sure they will